Small businesses tend to cater to a niche market. Therefore it becomes very important to learn the art of strategic planning in small business, to receive a good market share of whatever business niche the small business is supposed to cater to. Whether your small business is a catering company, a small bistro or a used car dealership, some sort of strategic planning for your small business will aid you in acquiring the required market penetration that you seek.
Small businesses can become very profitable if handled properly. The strength of a small business lies in its ability to move fast to capture and grow in a certain niche area. Planning is therefore of the greatest importance. Because of the fact that small businesses do not dominate the market even in the niche area, planning and marketing the business is crucial to the eventual success or eventual failure of the business.
This is because the type of problems that small businesses face differs from problems faced by large companies. The small businessman will have to plan accordingly, keeping this in mind. Bankruptcy is a real threat faced by most small business owners, in a large number of cases, small businesses simply go broke not because of economic problems but due to a poorly planned business model. Under capitalization is another huge factor that causes small businesses to fold up before their time.
Make a business plan – and stick to it as far as possible. This plan is what is going to guide you through to success or failure. Many small businesses find it difficult to get capital to start their venture. Since many small businesses depend on loans to fund their startup, a business plan is an important first step towards that loan. Research the business that you are going to enter into, study the market, and focus on the niche area.
You must identify all the potential negatives before beginning the business. Your business plan will decide the difference between winning and losing. A good plan takes cognizance of all factors and guides you through the intricacies of your market. It becomes the reference point to which you keep coming back in case of roadblocks that may appear on your business horizon.
Start up capital and funding are important issues, a bank loan can usually be acquired by the use of a convincing business plan. However, the real worry in financial terms that a small business has is that of repayment. Should you go in for a loan? Who will provide the initial seed capital? How and when will you break even? These important issues must be factored in your business plan.
A small business credit card is available through many companies. Is your small business suited to the use of one of these cards? This may depend on what type of business it is. Whatever it is, and however you go about funding your small business, make sure that you keep a finger on all the finances concerned with the business.
Proper financing is a major factor in your small business that can decide a successful outcome or a failure. Considering the number of small businesses that fail because of cash flow reasons compared to the actual number of small businesses started, financial planning seems to be a crucial link in the chain.
Marketing: let us come to this point at the very end. Did you clearly identify a market in the business plan? How many units did you figure the business could sell/deal in? What are the channels you will use to reach your market? A strategic business plan will have included all these issues before the business was even started. Marketing will decide whether people will buy your products or services – so make sure that you market yourself well. You are essentially selling yourself. Just smile and do it.
Whatever business you are keen on entering, remember that strategic planning in small business is a very important issue before you. Take the time to think through a plan and write it down. Your business depends on it.